For People Glued To Their Phone
Digital &
Social Media
Alco Parking is the premiere parking authority in Pittsburgh, Pa. As such, it's vital that their website be easily accessible to commuters and visitors to the city to allow them to find convenient, affordable parking.
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For Alco Parking, I created and managed multiple targeted social media campaigns.
This included launching a quarterly Sweepstakes series that gained Alco Parking over 1,000 new followers.
Grant Oliver Corporation manages the parking facilities at the Pittsburgh International Airport. To increase purchases of reserved parking at the airport, we ran a targeted 6-week campaign focusing on people traveling on low cost carriers. Though Facebook and Google Ads, Grant Oliver had their highest quarter for reserved parking in 3 years.
To promote the INPAX Pre-EMT training class, I created a targeted Facebook ad that reached customers interested in personal safety, fitness, and medical/paramedics training.
"Through Facebook and Google Ads, Grant Oliver Corporation had their highest quarter for reserved parking in three years."
LifeStory Book creates lasting memories to celebrate the lives of a loved one through their easy to use build book. For their first trade show, I created a content calendar to promote the book's appearance and drive expo visitors to their booth.
Magee-Women's Research Institute hosts Savor Pittsburgh, a charity event in which chefs compete for the honor of "Dish of the Year". For this client, I created numerous Facebook ads to drive ticket purchases for the event. These Facebook ads reached over 300k people with over 10k clicks to the website, resulting in an increase in sales by 5%.
Montgomery and Rust is a luxury home builder that prides itself on innovative design and green building techniques. For this client, I created a 6-month content calendar to generate awareness for their Facebook page and engage the home improvement/HGTV audience. Even with a constrained budget, these ads were able to reach 23k people with over 2k clicks to the website.
"Even with a constrained budget, these ads were able to reach 23k people with over 2k clicks to the website."
The Pittsburgh Chapter of the National Countil of Jewish Women (NCJW) operates the Steel City thrifting favorite, Thriftique. Once a year, the NCJW hosts a weekend thrifting extravaganza in which they invite social and fashion influencers in the area to a name brand shopping night.
For this event, I created a comprehensive content calendar to engage with social influeners and raise awareness of the event.
PA Says No More is a subdivision of Pennsylvania Coalition Against Domestic Violence (PCADV). This campaign from PA Says No More was intended to raise awareness of the movement and drive people to the website to learn more. These Facebook ads reached over 490k people with over 15k clicks to the website.
Watt Choices is a program hosted through Duquesne Light that helps customers reduce energy and save money. For this client, I created a content calendar to promote their message of energy efficiency and conservation.
The Whiskey Rebellion Festival is an annual festival that celebarates the Whiskey Rebellion of unique heritage of Washington, PA and the Whiskey Rebellion with music, historical reenactments, and you guessed it - whiskey.
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For this festival, I created and launched a targeted social media campaign and for the summer festival that reached over 200k people, increased page following by nearly 1,000 people and generated over 18k visits to the website.